🎙️ Office Hours Ep. 5 – Instagram Reels on Google, Local SEO Hacks, and Alt Text Tactics

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Welcome back to Office Hours—where Jeremy Dupont answers the most practical, timely questions from clinic owners who want to grow and market their cash-based practice. This episode unpacks one of the biggest changes in local SEO in years: Instagram content is now showing up on Google.

Jeremy breaks down exactly what's happening, how to optimize your clinic's Instagram for Google visibility, and what to do now—before your competitors catch on.

📌 Episode Topics:

1. Instagram Posts Now Index on Google
   As of July 10, Instagram began allowing public posts from professional accounts to appear in Google search results.
   • Reels, carousels, and photos can now show up on Google
   • Big opportunity to gain Page 1 real estate with video
   • Especially powerful for local service businesses
2. How to Optimize Instagram for Google
   Make your account and posts search-friendly:
   • ✅ Switch to a professional account
   • ✅ Ensure search engine visibility is toggled ON in settings
   • ✅ Use location- and question-based captions
   • ✅ Set keyword-rich alt text for every photo and video
   • ✅ Add high-traffic location tags to each post
3. Why This Is a Game-Changer
   
   • Boost brand trust and discoverability through organic video search
   • Get in early—no one else is doing this yet
   • Feels like SEO did in 2015—first movers win

⚡ Quick Wins You Can Use Today:

• ✅ Check your IG settings and turn on search visibility
• ✍️ Add location- or question-based captions to your posts
• 📝 Go back to old posts and add keyword-rich alt text
• 📍 Use high-traffic location tags on every post
• 📈 Start treating Instagram as a true SEO tool—not just branding

📣 Want the Full Instagram SEO Playbook?

Jeremy created a free, living document that's regularly updated with step-by-step instructions on optimizing your IG content for Google. But there's a catch:

• 📺 Subscribe to the Patch YouTube Channel
• 💬 Comment "Instagram Google Doc" on the latest video
• 📩 Jeremy will DM you the full guide

📥 Grab a Free Audit:
https://thepatchsystem.com

📱 Follow for More:
Follow @_jeremydupont on Instagram for weekly strategies that actually work in 2025.

Want your question featured? DM Jeremy on Instagram or drop it in the Patch Slack channel to be considered for the next Office Hours episode.