Episode 018: Ted Rubin Talks 2018 Retail

Episode 018: Ted Rubin Talks 2018 Retail

Update: 2018-02-27


The customer experience matters. Don't think so? Just ask Ted Rubin. All he wants to do is buy a pair of jeans, but one store's online experience and not-so-customer-friendly policies keep preventing him from closing the deal.

I sat down with Ted - renowned social marketing strategist, co-founder of Prevailing Path and CMO at Photofy - for a wide-ranging discussion about the state of retail in 2018.

In this episode we talk about:
** The next big thing in retail for 2018
** A real-life experience that's causing one company to lose customers
** The new EDLP (everyday low price)
** The vulnerability of Amazon
** What makes someone buy from you again, and again, and again
** How important engagement has truly become for brands
** Where conversational commerce is heading is heading in 2018

Prevailing Path or Photofy, contact Ted or visit them online: TedRubin@gmail.com | @TebRubin | http://www.PrevailingPath.com | @PrevailingPath
http://www.Photofy.com | @PhotofyApp
In Channel
Episode 034: Marketplace Bootcamp: Keys to Successful Selling
When you think of marketplaces like Amazon, Walmart, and eBay, do you think friend, foe, or frenemy? Selling on marketplaces is no longer as easy as throwing up a product listing and watching it sell. In today’s competitive environment, it takes consideration at every step of the process, from marketing and selling to fulfillment. In this episode of The Commerce Marketer Podcast, you get two Gregs for the price of one. Whether you’re just starting out or have a full-fledged marketplace operation, my guest today knows it all. I sat down with Gregg Shupe, Senior Product Marketing Manager at ChannelAdvisor, where we discussed how to begin and improve selling on marketplaces, what makes a good product listing, product reviews, and the pros and cons of different fulfillment options.You’ll hear about:•How to choose which marketplaces are right for you.•Too much or too little? What makes for a good product description? •How critical is advertising spend to success on marketplaces?•Factors to consider with setting the right price for your product.•How much free shipping actually affects customer purchases.•Which criteria to look at when determining if FBA is right for you.To learn more about ChannelAdvisor: Marketing@ChannelAdvisor.com | www.ChannelAdvisor.com | https://twitter.com/ChannelAdvisor | http://instagram.com/ChannelAdvisorWe welcome your feedback and invite you to share any topics you’d like to hear about. Greg.Zakowicz@Bronto.com | https://twitter.com/WhatsGregDoing
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Episode 018: Ted Rubin Talks 2018 Retail

Episode 018: Ted Rubin Talks 2018 Retail