Episode 020: The Ecommerce of Sports With the Durham Bulls

Episode 020: The Ecommerce of Sports With the Durham Bulls

Update: 2018-03-27
Share

Description

The Durham Bulls Baseball Club has come a long way since the days of Nuke and Crash. But like all sports clubs today, they face many of the same challenges as your favorite retailers. In this episode, I sat down with Matt Sutor, director of marketing and communications for the 2017 Triple-A National Champion Durham Bulls, to discuss how they use digital marketing channels to drive ticket and merchandise sales, and how those efforts relate to the fan experience. We also attempt to answer the age-old question, "Is a hot dog a sandwich?"

You'll also hear about:
* How the Bulls use email marketing
* The marketing tactics that work well for both retailers and sports teams
* Why authenticity in social media is essential for the brand
* How the Bulls market to millennials and digitally-native fans
* The process behind creating theme nights at the park

For more information on the Durham Bulls, contact Matt or visit them online:
Msutor@DurhamBulls.com | @DurhamBulls | www.DurhamBulls.com
Comments 
loading
Download from Google Play
Download from App Store
00:00
00:00
1.0x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Episode 020: The Ecommerce of Sports With the Durham Bulls

Episode 020: The Ecommerce of Sports With the Durham Bulls

Bronto Marketing Platform