For retailers today, protecting your IP (intellectual property) against counterfeiting and knock-offs is a difficult task. And the prevalence of third-party marketplaces, such as Amazon and eBay, the ability to source products, and the ease of standing up a new website make policing IP infringement even tougher. How can you monitor for it, and how should you respond when it happens?

In this episode of The Commerce Marketer Podcast, I sat down with Sarah Nagae, special counsel at law firm Nexsen Pruet, to discuss the various types of IP infringement, the IP you may unknowingly have on your site, the best way to work with marketplaces, and when to get your legal team involved.

You'll also hear about:

• How to protect your brand from IP theft and monitor for potential infringement.
• Whether product descriptions are considered a form of IP.
• What to do when you spot infringement on third-party marketplaces.
• When copyrights “self-arise” and why it's important.
• The effect of intent-to-use filings on new businesses.
• How to proceed when infringement happens cross-border.

To contact Sarah or learn more about Nexsen Pruet:
SNagae@NexsenPruet.com | @TrademarksRDU | www.NexsenPruet.com

We welcome your feedback and invite you to share any topics you’d like to hear about. Greg.Zakowicz@Bronto.com | @WhatsGregDoing | Become a podcast guest

And stay tuned for the next installment of The Commerce Marketer Podcast. In the meantime, subscribe to our series via Apple Podcasts or many of your other favorite podcast apps.