Episode 022: Swipe Right For Social Media in Retail

Episode 022: Swipe Right For Social Media in Retail

Update: 2018-04-24
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Social media is becoming more ingrained in every aspect of retail. Not only is it used to reinforce the brand image and provide content to customers, it's become a great channel for direct marketing and customer service. At this point, not having an active social media presence can lead to distrust from consumers and even cost a retailer sales.

So how should retailers approach social media and measure its success? How do you determine which types of content to use in your social marketing?

In this episode of The Commerce Marketer Podcast, I sat down with Bridget Saroff, social media manager at Raymour & Flanigan Furniture, to discuss how the company approaches social media, incorporates user-generated content (UGC) and influencers in their content plan, and manages their social policies for individual store locations and employees.

You'll also hear about:
• How to balance user-generated and self-branded content.
• The most important social metrics and networks for their brand.
• The evolution of social from a customer service perspective.
• How to use social media to change the perception of your brand.
• Strategies for promoting individual stores vs. the brand name alone.
• How to show the benefit of social without spending on ads.
• The best way to advocate for a larger social media budget.

To contact Bridget or learn more about Raymour & Flanigan Furniture:
BSaroff@RaymourFlanigan.com | @raymourflanigan | www.raymourflanigan.com | www.instagram.com/raymourflanigan

We welcome your feedback and invite you to share any topics you'd like to hear about. Greg.Zakowicz@Bronto.com | @WhatsGregDoing
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Episode 022: Swipe Right For Social Media in Retail

Episode 022: Swipe Right For Social Media in Retail