DiscoverThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 023: Hiring and Motivating Seasonal Customer Service Reps in Retail
Episode 023: Hiring and Motivating Seasonal Customer Service Reps in Retail

Episode 023: Hiring and Motivating Seasonal Customer Service Reps in Retail

Update: 2018-05-08
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For retailers, the holidays and other peak seasons are a critical time for driving revenue. For many, hiring part-time help is a necessity, but it comes with a number of challenges. These seasonal team members quickly become the face of your brand, and the service they provide can truly make or break a customer relationship.

In this episode of The Commerce Marketer Podcast, I sat down with Stefanie Frenking, head of recruiting and feel good management at Spreadshirt, to discuss how the company approaches hiring seasonal employees, what they consider when forecasting headcount and how they make these temporary employees feel invested in the company.

You'll hear about:
• The biggest challenges when it comes to hiring.
• How early you should begin your search and where to look.
• The evolution of the onboarding process.
• What to look for in a potential seasonal employee.
• How to make employees feel invested in serving your customers.

To contact Stefanie or learn more about Spreadshirt:
stefanie.frenking@spreadshirt.net | @Spreadshirt | www.SpreadShirt.com

We welcome your feedback and invite you to share any topics you'd like to hear about. Greg.Zakowicz@Bronto.com | @WhatsGregDoing | Become a podcast guest

And stay tuned for the next installment of The Commerce Marketer Podcast. In the meantime, subscribe to our series via Apple Podcasts, Google Play or many other places where you listen to podcasts.
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Episode 011: Customer-First SEO and the Marketing Overlap
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Episode 009: Driving Customer Loyalty Through Segmentation and Sock Puppets
Consumers want and expect relevance in their email marketing, and retailers know this. While segmentation exists, it’s all too common that the execution is lacking. So where’s the disconnect? It could be due to a variety of factors, from the lack of internal resources to the wrong segmentation strategy. One thing we know is that achievable opportunities are out there, regardless of the size of your marketing department. I spoke to Brett Robbins, Head of Business Development at Custora, about how retailers can use data to create a unique and differentiated customer experience. From farketing, ERR and sock puppets, this is one episode you won’t want to miss.In this episode of The Commerce Marketer Podcast, we’ll discuss:• Email sensitivity modeling.• Farketing – what is it and how does it impact your email program?• The unsubscribe KPI most advanced retailers are using today.• Two things that can help you build customer loyalty.• The best way to increase your early repeat rate (ERR).• How to use segmentation in social advertising.• How personalization and segmentation will change over the next five years.For those who want to jump right into the content, fast forward to the 9:55 mark.For more information on Custora, contact Brett or visit them online:Brett@Custora.com | www.Custora.com We welcome your feedback and invite you to share any topics you’d like to hear more about. Greg.Zakowicz@Bronto.com | @WhatsGregDoing
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Episode 023: Hiring and Motivating Seasonal Customer Service Reps in Retail

Episode 023: Hiring and Motivating Seasonal Customer Service Reps in Retail