DiscoverThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 033: The Tricks – and Treats – of Being an Entrepreneur
Episode 033: The Tricks – and Treats – of Being an Entrepreneur

Episode 033: The Tricks – and Treats – of Being an Entrepreneur

Update: 2018-09-25
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Candy may be fun, but business can be hard. Viewers of the TV show The Profit witnessed this when Sweet Pete’s Candy was front and center. Sweet Pete’s was a small candy shop faced with many business challenges: Marketing a business with no built-in foot traffic, creating an exceptional customer experience, and growing a business while being under-equipped, under-staffed, and saddled with a partner who stalled growth.

I’m joined by two confectionary conquistadors, the founders of Sweet Pete’s Candy, Pete and Allison Behringer, where we talk about:

• The genesis and evolution of the in-store customer experience
• Challenges of working alongside a complimentary, but separate, business
• Biggest challenges faced when starting out
• Lesson learned from working with Marcus Lemonis
• Candy thumbs-up/down: Which ones make the grades?

Contact Sweet Pete’s:
Info@SweetPetesCandy.com | www.SweetPetesCandy.com | @SweetPetes | @SweetPetesCandy

Follow Greg @WhatsGregDoing
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Episode 033: The Tricks – and Treats – of Being an Entrepreneur

Episode 033: The Tricks – and Treats – of Being an Entrepreneur

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