DiscoverThe Commerce Marketer Podcast: Talking eCommerce, Email Marketing, Retail, and MoreEpisode 033: The Tricks – and Treats – of Being an Entrepreneur
Episode 033: The Tricks – and Treats – of Being an Entrepreneur

Episode 033: The Tricks – and Treats – of Being an Entrepreneur

Update: 2018-09-25
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Candy may be fun, but business can be hard. Viewers of the TV show The Profit witnessed this when Sweet Pete’s Candy was front and center. Sweet Pete’s was a small candy shop faced with many business challenges: Marketing a business with no built-in foot traffic, creating an exceptional customer experience, and growing a business while being under-equipped, under-staffed, and saddled with a partner who stalled growth.

I’m joined by two confectionary conquistadors, the founders of Sweet Pete’s Candy, Pete and Allison Behringer, where we talk about:

• The genesis and evolution of the in-store customer experience
• Challenges of working alongside a complimentary, but separate, business
• Biggest challenges faced when starting out
• Lesson learned from working with Marcus Lemonis
• Candy thumbs-up/down: Which ones make the grades?

Contact Sweet Pete’s:
Info@SweetPetesCandy.com | www.SweetPetesCandy.com | @SweetPetes | @SweetPetesCandy

Follow Greg @WhatsGregDoing
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In Channel
Episode 034: Marketplace Bootcamp: Keys to Successful Selling
When you think of marketplaces like Amazon, Walmart, and eBay, do you think friend, foe, or frenemy? Selling on marketplaces is no longer as easy as throwing up a product listing and watching it sell. In today’s competitive environment, it takes consideration at every step of the process, from marketing and selling to fulfillment. In this episode of The Commerce Marketer Podcast, you get two Gregs for the price of one. Whether you’re just starting out or have a full-fledged marketplace operation, my guest today knows it all. I sat down with Gregg Shupe, Senior Product Marketing Manager at ChannelAdvisor, where we discussed how to begin and improve selling on marketplaces, what makes a good product listing, product reviews, and the pros and cons of different fulfillment options.You’ll hear about:•How to choose which marketplaces are right for you.•Too much or too little? What makes for a good product description? •How critical is advertising spend to success on marketplaces?•Factors to consider with setting the right price for your product.•How much free shipping actually affects customer purchases.•Which criteria to look at when determining if FBA is right for you.To learn more about ChannelAdvisor: Marketing@ChannelAdvisor.com | www.ChannelAdvisor.com | https://twitter.com/ChannelAdvisor | http://instagram.com/ChannelAdvisorWe welcome your feedback and invite you to share any topics you’d like to hear about. Greg.Zakowicz@Bronto.com | https://twitter.com/WhatsGregDoing
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Episode 033: The Tricks – and Treats – of Being an Entrepreneur

Episode 033: The Tricks – and Treats – of Being an Entrepreneur