Episode 043: Super Bowl Commercial Recap Roundtable
More than 100 million people watch the Super Bowl each year, but the commercials have become the must-see event within the event. At a price tag of more than $5 million for a 30-second commercial, companies are banking on the effectiveness of these ads.
In Episode 43 of The Commerce Marketer Podcast, we’ll have a three-person roundtable discussion about the Super Bowl from a marketing and entertainment perspective. We’ll revisit the commercials, halftime show, and even how we interacted with our mobile devices during the big game - after all, what good is a $5 million commercial if everyone is checking their Instagram feed?
Topics will include:
• Most disappointing ads and why we think they missed.
• Generational differences between how ads were received.
• How we used our mobile devices during the game.
To learn more about our guests:
Erika Simms: https://www.linkedin.com/in/erikasimms/
Previous guest appearance on Episode 43, “Facebook and Social Marketing Strategies”
Matt Sutor: https://www.linkedin.com/in/mattsutor
Previous guest appearance on Episode 20, “The Ecommerce of Sports With the Durham Bulls”
I welcome your feedback, invite you to share any topics you’d like to hear more about, or let me know if you're interested in becoming a guest. Greg.Zakowicz@Bronto.com | https://twitter.com/WhatsGregDoing
This episode is brought to you by:
The Bronto Marketing Platform powers personalized multichannel content that generates the higher engagement needed for retail success. Keenly focused on the commerce marketer, Bronto continues its longstanding tradition as a leading email marketing provider to the global Internet Retailer Top 1000 and boasts a client roster of leading brands, including Rebecca Minkoff, Timex, Lucky Brand, Theory, Brooks Sports, Ashley HomeStore and Christopher & Banks. For more information, visit http://www.bronto.com