Episode 045: Email Marketing, Deliverability and Marketing to a Niche Audience
“The landscape has totally changed, and it becomes harder and harder to fight for that real estate in the inbox.”
As a retailer, how do you solve this challenge? Kyle Randall and Nate Martin work in a niche industry notorious for email deliverability issues, and they’ve not only overcome these issues, but built an email marketing program that engages their audience in a way that’s impressive to any retailer.
In Episode 45 of The Commerce Marketer Podcast, I welcome Randall and Martin, both from the adult novelty retailer Fort Troff. We’ll talk about how they built a successful email program from the ground up, which lifecycle messages are the most successful, how they approach email testing, and what niche marketing can teach you about marketing to a wider audience.
You’ll hear us discuss:
· The business-altering impact of successful email inbox deliverability.
· How testing incentives and removing personal biases is critical to their success.
· Most important KPIs they are looking from an email standpoint.
· How they used dynamic content in emails to increase inbox deliverability while staying true to their brand.
· How customer service plays a crucial role in customer loyalty.
To contact Kyle or Nate, or to learn more about Fort Troff:
Kyle Randall: firstname.lastname@example.org
Nate Martin: email@example.com
I welcome your feedback, invite you to share any topics you’d like to hear more about, or let me know if you're interested in becoming a guest. Greg.Zakowicz@Bronto.com | https://twitter.com/WhatsGregDoing
This episode is brought to you by:
The Bronto Marketing Platform powers personalized multichannel content that generates the higher engagement needed for retail success. Keenly focused on the commerce marketer, Bronto continues its longstanding tradition as a leading email marketing provider to the global Internet Retailer Top 1000 and boasts a client roster of leading brands, including Rebecca Minkoff, Timex, Lucky Brand, Theory, Brooks Sports, Ashley HomeStore and Christopher & Banks. For more information, visit http://www.bronto.com