Episode 049: What’s Your Amazon Strategy?

Episode 049: What’s Your Amazon Strategy?

Update: 2019-05-07
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Whether you’re a B2C or B2B retailer, having a considered Amazon strategy is critical for your business. 




In this episode of the podcast, B2B & B2C ecommerce strategist, advisor and author, Brian Beck discusses how to create an Amazon strategy that helps you successfully compete on — and even against — Amazon. He also details the B2C and B2B nuances, challenges that come with selling on the marketplace, and when avoiding the platform makes the most sense. 




You’ll hear about:


· Why you should have an Amazon strategy, even if you don’t sell on the marketplace.


· How Amazon product searches impact retailers.


· Ways to determine your key differentiators and why they’re so important.


· How products’ categories impact your strategic approach.


· Ways to compete with Amazon when you’re both in the same product category.


· How post-purchase email messaging fits into your Amazon strategy.




To contact Brian or learn more about his services:


Email: Brian@Enceiba.com


Websites: 


https://www.billiondollarb2becommerce.com/


https://www.enceiba.com/


Twitter: https://twitter.com/beckecommerce


LinkedIn: https://www.linkedin.com/in/ecommerceexpertbeck/

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Episode 049: What’s Your Amazon Strategy?

Episode 049: What’s Your Amazon Strategy?

Bronto Marketing Platform