DiscoverThe Growth Leadership ShowEpisode #1: Rand Fishkin
Episode #1: Rand Fishkin

Episode #1: Rand Fishkin

Update: 2021-02-08
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Description

This episode is sponsored by The Growth Report.
Go to growthreport.substack.com and receive a free weekly briefing on growth marketing and personal leadership.

Summary:

Rand Fishkin is the former CEO and Co-Founder of MOZ and is currently building his next company SparkToro. He became famous through his video series Whiteboard Friday and has recently published the bestseller book "Lost and Founder," where he exposes the often brutal reality that lies behind the glorified startup life.

In my conversation with him, Rand discussed his previous failures and what he learned from them. We also talk about when hiring an agency makes sense and why building the right product is a prerequisite for effective marketing.

Check out: SparkToro

Topics Discussed:

03:40 - The impact of not being true to your values

06:12 - Rebuilding after a failure

09:00 - How to explain failure to your team

11:00 - Identifying where you failed and fixing it

16:57 - Don’t put lipstick on a pig!

22:00 - Optimising and investing in three main areas

24:30 - Continuing to have conversations with customers

28:16 - The benefits of hiring agencies for customer research

38:22 - What is SparkToro and Rand’s Future Vision

46:51 - The Wall Street Journal Problem

49:33 - Understanding and Leveraging in Customer Research

53:27 - Using Target Audience Keywords

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Episode #1: Rand Fishkin

Episode #1: Rand Fishkin

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