Episode #1: Rand Fishkin
This episode is sponsored by The Growth Report.
Go to growthreport.substack.com and receive a free weekly briefing on growth marketing and personal leadership.
Rand Fishkin is the former CEO and Co-Founder of MOZ and is currently building his next company SparkToro. He became famous through his video series Whiteboard Friday and has recently published the bestseller book "Lost and Founder," where he exposes the often brutal reality that lies behind the glorified startup life.
In my conversation with him, Rand discussed his previous failures and what he learned from them. We also talk about when hiring an agency makes sense and why building the right product is a prerequisite for effective marketing.
Check out: SparkToro
03:40 - The impact of not being true to your values
06:12 - Rebuilding after a failure
09:00 - How to explain failure to your team
11:00 - Identifying where you failed and fixing it
16:57 - Don’t put lipstick on a pig!
22:00 - Optimising and investing in three main areas
24:30 - Continuing to have conversations with customers
28:16 - The benefits of hiring agencies for customer research
38:22 - What is SparkToro and Rand’s Future Vision
46:51 - The Wall Street Journal Problem
49:33 - Understanding and Leveraging in Customer Research
53:27 - Using Target Audience Keywords
Lost and Founder - Rand Fishkin
- The “Wall Street Journal” Marketing Problem
- The Cross-Country CEO Swap
- Conversion Rate Experts
- Product-Market Fit
- Whiteboard Friday