In this first episode of the podcast, we are talking about content that really moves the needle in your business.

I have been talking with probably thousands of business owners over the past 10 years and I know that the dream is to become the go-to resource that naturally attracts your ideal clients. We will be looking at what it takes to reach this goal, what are the biggest content mistakes that I see most business owners doing and how to make sure you are on the right track with your content.

How can we claim a piece of the pie, and build a great business on the back of content?

We need to publish content that our potential clients actually WANT to engage with. We need BADASS content. But what does this mean? 

If I had to put it in one phrase, there are 2 aspects that are mandatory: BADASS content is content that attracts people rather than interrupts them, and it’s more about your audience than you.

This means:

• Videos that make you stop scrolling on Instagram because they are so interesting
• Webinars that don’t suck!
• Email newletters that make your subscriber think “I am buying something from this company right now!”
• Free workbooks and ebooks and mini email courses that make your audience think “I‘ve got this, I can do this!”

It’s content that informs and educates and motivates and determines people to take action without instructing them to do so. Those people sign up to your email list or book a call with you just because they freaking loved your content.

Epic content + served to the right person + at the right time (on their client journey) = makes a GREAT content strategy, one that really moves the needle in your business.

Find more about creating BADASS content that moves the needle in your business at www.oliviaangelescu.com