In this very first episode of the No Yuck Marketing Show we look at the 3 reasons why 'standard' marketing isn't a good fit for a 21st century audience:
1) it creates an internal 'disconnect'
2) it targets everyone with the same message (one-size-fits-all) - meaning you attract the wrong type of clients (who don't get results, and then don't give you repeat business, testimonials, case-studies...)
3) it's not ENGAGING, and any marketing that doesn't provide value in itself is 'punished' by the ad-networks, meaning you'll soon be priced out of the market.