SUMMARY:

In the first episode of Beauty and the Boss, Levarna dives into the five major mistakes that bridal makeup artists (MUAs) and hairstylists often make while trying to grow their businesses. She offers practical advice on how to shift these habits to build a more successful, consistent, and profitable business. Levarna discusses the importance of niching down, setting proper pricing, taking action before feeling confident, utilizing both organic and paid marketing strategies, and stepping into a CEO mindset. She emphasizes that many of these mistakes are common and, fortunately, can be avoided with the right approach.

🎧 You’ll learn:

• Why appealing to everyone is actually holding you back
• How to price like a CEO, not out of fear
• Why confidence doesn’t come first (and what does!)
• Why relying only on Instagram won’t grow your business
• How to shift from freelancer mode to running a real business

Notable Quotes:

• "If you try to appeal to everyone, you're really gonna struggle to get anyone to really identify with your brand."
• "Pricing yourself based on fear or what others are doing can be a big mistake. You need to base it on your costs and the lifestyle you want to have."
• "Confidence comes from actually doing it and showing up. Take action before you feel ready."
• "Organic marketing is great, but it's not the most reliable way to grow your business. Paid ads can give you control over your visibility."
• "Stop thinking like a freelancer and start thinking like the CEO of your business. You need to have a strategy for consistent bookings."

Resources:

Start Your First Bridal Ad (Without Wasting Money)

Follow Levarna on Instagram: https://www.instagram.com/levarnabusinesscoach/

✨ Make sure to follow Beauty and the Boss on your favorite podcast app so you never miss an episode!

🎧 Thank you for listening to the Beauty and the Boss podcast! 📸 Don’t forget to screenshot this episode and tag @levarnabusinesscoach on Instagram 💬 Share which mistake resonated with you the most ✨ Stay tuned for next week’s episode—you don’t want to miss it!