Episode 10: How to Market Your Band/Brand with Scott Robertson
Scott Robertson, CEO of RobertsonComm, has more than 25 years public relations and marketing communications experience with a wide range of consumer and business-to-business organizations including: the National Association of Music Merchants (NAMM), Hewlett Packard, Global Village Communications, Nextel Communications, Warner Music Group, The DVD+RW Alliance (including HP, Dell, Philips, Sony, Ricoh, Mitsubishi Chemical and Yamaha) and Cox Communications. Scott is a subject matter expert on branding, communications, public relations, social media and digital marketing and currently represents leading music, technology and b2b professional service brands from around the world.
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