In this episode of the Stronger Sales Teams, Ben Wright explores the profound impact artificial intelligence (AI) is having on sales teams across the globe. As professionals navigate the fast-paced adoption of AI tools, Ben highlights essential entry points for harnessing technology with purpose and precision. Acknowledging the anxiety and hesitation that often accompany such shifts, he underscores the pressing need for sales teams to develop AI fluency in order to stay ahead of the curve. Ben offers a comprehensive perspective on integrating AI throughout the sales lifecycle — from prospect research and preparation to training and client engagement. 

Key Takeaways: 

• Embrace AI for research and preparation as it significantly uplifts sales teams’ productivity. Tools like ChatGPT and Grok can enhance customer insights.


• Rely on AI for ideation, but be wary of using it for full content creation as it may lack personalisation and authenticity.


• Use AI tools for phone-based teams to provide call coaching and analysis, maximising performance insights and coaching efficiency.


• Maintain human involvement in critical areas like strategy formulation and contract negotiation to ensure effectiveness and personal engagement.


• Start integrating AI now in minor tasks to build adaptability and keep pace with evolving technological advances in sales operations.

Time Stamps:

0:00 Intro

1:12 Where To Start Using A.I.

5:30 10 Activities On Whether To Use A.I. Or Not

6:13 Research and Preparation For Team Meetings

8:13 Outreach

9:40 Sales Decks and Sales Pitches

12:37 Strategy and Ideation

13:55 Training and Coaching Implementation

17:27 Content Creation

18:48 Admin

21:51 Contract Negotiations

23:10 Long Term Customer Relationships

24:17 Recap

24:55 Road to Cairns

25:57 Outro

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