Episode 121 – The story behind Bupa's elephant
Update: 2025-06-25
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In this episode of The Internal Comms Podcast, Katie Macaulay is joined by Jo Hudson, Group Director of Internal Communication at Bupa.
Jo has spent the past 16 years at Bupa, one of the world’s largest healthcare organisations. She’s worked across internal and external comms, PR, media relations, brand and engagement. Now, she’s leading IC in a complex, global business, with 100,000 colleagues speaking multiple languages.
So how do you keep people connected, aligned and inspired?
Jo shares what she’s learned about building trust, creating clarity and cutting through the noise to give people space to connect. She talks about what really matters during the rollout of new and disruptive tech (Bupa rolled out Workvivo to their 100,000 employees in less than a year), why leaders need to show up and how storytelling helps people make sense of strategy.
And yes – there’s an elephant. Not in the room, but on the move. Part metaphor, part mascot – all comms magic. Intrigued? Tune in and share your thoughts. Use #TheICPodcast to join the conversation.
Jo has spent the past 16 years at Bupa, one of the world’s largest healthcare organisations. She’s worked across internal and external comms, PR, media relations, brand and engagement. Now, she’s leading IC in a complex, global business, with 100,000 colleagues speaking multiple languages.
So how do you keep people connected, aligned and inspired?
Jo shares what she’s learned about building trust, creating clarity and cutting through the noise to give people space to connect. She talks about what really matters during the rollout of new and disruptive tech (Bupa rolled out Workvivo to their 100,000 employees in less than a year), why leaders need to show up and how storytelling helps people make sense of strategy.
And yes – there’s an elephant. Not in the room, but on the move. Part metaphor, part mascot – all comms magic. Intrigued? Tune in and share your thoughts. Use #TheICPodcast to join the conversation.
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