Episode 124 : A cookie-less 2022 | Google
Google announced early this year on their plan to abolish 3rd party tracking on their platform in two years time. With Google Chrome taking up around 70% of the Browser market, this move by Tech Giant Google will definitely have massive repercussion for marketers and advertisers.
Google announced the release of Privacy Sandbox that will help aid marketers and advertisers to continue targeting and tracking their customers,however, much leverage has been revoked from Advertisers and Marketers.
More information in the episode.
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