In this episode of the Assisted Living Investing podcast, Brandon Gustafson shares actionable marketing strategies to help you launch and grow a profitable assisted living business. Learn how to build a strong local referral network, optimize your Google Business profile, and use lead magnets, email drip campaigns, and Google Ads to consistently attract and convert leads. Brandon also emphasizes the power of reviews, video testimonials, and relationship-building with healthcare partners to keep your beds full and your business thriving.

00:00:00 – Introduction
00:00:45 – Topic Introduction: Marketing Strategies to Fill Your Facility Fast
00:01:04 – Building a Strong Referral Network
00:02:38 – Maintaining Consistent Engagement with Referral Sources
00:03:51 – Offering Value to Referral Partners
00:04:55 – Patience with Referral Development and Placement Agencies
00:05:25 – Dominating Local Google Search
00:06:11 – Importance of Google Reviews
00:07:06 – Regular Posting on Google Business Profile
00:07:57 – SEO Keywords and Website Optimization
00:08:39 – Geo-targeting with Nearby Areas
00:09:24 – Using Google Ads for Targeted Marketing
00:10:22 – Capturing Leads with Lead Magnets
00:12:19 – Importance of Lead Capture to Prevent Website Bounce
00:13:03 – Implementing Email Drip Campaigns and Funnels
00:14:45 – Gathering Testimonials and Success Stories
00:15:42 – Sharing Before & After Visuals and Team Highlights
00:16:22 – Building Momentum Over Time
00:18:02 – End of Episode

Resources Mentioned:

Visit our website, AssistedLivingInvesting.net, for additional resources, including our year-long mastermind program and free underwriting calculator.

Get your free business plan checklist today: https://urlgeni.us/alibpc

Learn about the Assisted Living Basics: https://www.assistedlivinginvesting.net/basics

Learn about the Assisted Living Investing Mastermind: assistedlivinginvesting.net/mastermind

Apply for the Mastermind today: alimastermind.com/application

Join the Bussiness Foundation Basics Workshop: Assisted Living Business Foundation Basics

Learn the five steps to help you start an assisted living business: https://youtube.com/live/dRVCa80SOyM

Get the 12 Week Year Book: https://amzn.to/4bAOpQf

Marketing Made Simple by Donald Miller: https://amzn.to/3ECoNY5

Who Not How by Benjamin Hardy : https://bit.ly/whonothowbooklink

Courses:
- Do you need guidance on your journey to launching your assisted living business: https://urlgeni.us/aliala
- Do you need help building your business plan: https://urlgeni.us/alibpg

FREE Resources:
- Business Plan Checklist: https://urlgeni.us/alibpc
- Calculator: https://urlgeni.us/alicalc
- Lease Agreement Template: https://urlgeni.us/alila
- ProfitPath Analysis Tool: https://urlgeni.us/aliprofitpath
- Grant Writing Template: https://urlgeni.us/aligrant
Need help with your payroll? Get Gusto: https://gusto.com/i/brandon9590

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