DiscoverThe Marketing Podcast - Digital Marketing tips and insightsEpisode 128 : Simple ways to repurpose Content | Content Marketing
Episode 128 : Simple ways to repurpose Content | Content Marketing

Episode 128 : Simple ways to repurpose Content | Content Marketing

Update: 2021-01-07
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Description

Repurposing Content is a life-saver in Content Marketing, not only does it save you on time used to brainstorm and craft fresh content but also it allows you to use less effort and reach out to a wider audience.

Content repurposing is simply crafting a single piece of content format into various formats that can be shared on various platforms to serve a wider category of audiences. Think of it this way, you might have the best blog article on a certain topic, your content might be worth a ton of value, however, if nobody is able to see it or maybe they aren't interested in that type of content format, then you are still missing out.

Repurposing means transcribing this podcast episode into written format using a tool such as otter.ai and editing the transcript into a blog post as an example. I can then use a tool like canva.com and create presentation decks or slides from that blog article and post them on Linkedin. I can take an interesting and valuable sentence from the episode or maybe quote a guest on the podcast and post that on twitter. I can screenshot that quote on twitter and post it on instagram. 

The list goes on and on and it really depends on your level of creativity and how people relate to the various content formats. The essence behind it is to reach a wider audience.

Rhodecaster Pro

After 128 episodes on TMP, it's about time we upgrade our audio quality and pod equipments to make listening experience at per with top podcast standards. As I've mentioned sometime back, I use the hyperx quadcast usb microphone, which essentially is a gaming mic but can serve as a podcasting mic as well.

The Microphone is good but I would still like to get better sound quality for all you and that can be done with a mixer and condenser mic.  For that reason I have set up a Gofundme, just click here and pledge whatever amount you are able to.

Once we get the Rodecaster Pro, I will give away two mics that I currently own that might help anyone starting out in podcasting.

Build your podcast website with Podpage in under 5 minutes.

You can find me on social media @kiamaugustine

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Episode 128 : Simple ways to repurpose Content | Content Marketing

Episode 128 : Simple ways to repurpose Content | Content Marketing

Augustine Kiama