On this episode we speak with Zainab Imichi Alhassan, serial entrepreneur and co-founder of Pop Communications. Zainab talks us through her journey of growing up in Kaduna and having to break out of the sheltered bubble of her childhood. This led to her striking out on an adventure to pursue a career in fashion and resulted in her moving to school and work 3 jobs in France (at the same time), try out multiple businesses and orchestrate a move to the UAE where she was ultimately able to pivot from a fashion career to one in PR, all before she was 22.

Zainab is a firm proponent of the maxim, “A closed mouth doesn’t get fed” and on this episode, we talk about her foray into entrepreneurship, leveraging on social media to get ahead in her career, dealing with imposter syndrome, taking care of her mental health and doing business as a young African lady in the UAE. So as usual, without further ado, let’s get into it!