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DESCRIPTION

Tired of your church announcements being ignored? In this episode of the Hybrid Ministry Podcast, we’ll show you how to create clearer and less boring announcements using three practical hacks: reduce your CTAs, centralize next steps, and inspire over inform. Stop overwhelming your audience with noise—learn how to simplify your messaging, engage your community, and make your announcements impossible to miss.

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⌚TIMECODES

00:00 Steal this Church Announcement Strategy

01:48 Myth

05:44 Hack #1

08:39 Hack #2

11:17 Hack #3

13:31 The Ultimate Church Announcement Decision Making Grid

18:09 Bonus Tip

TRANSCRIPT

00:00:00 :19 - 00:00:01 :08

Nick Clason | Hybrid Ministry

I want you to

00:00:01 :08 - 00:00:06 :55

Nick Clason | Hybrid Ministry

steal this clearer and less boring church announcement strategy.

00:00:06 :55 - 00:00:21 :33

Nick Clason | Hybrid Ministry

Because why? Because you've been announcing your event for several weeks, maybe even months now at this point. And give me a like, if this has ever happened to you, you get that text from that student or that church member that said, when is the event again?

00:00:21 :38 - 00:00:27 :51

Nick Clason | Hybrid Ministry

Or is it too late to sign up? Or when are we supposed to be there again? And you just want to pull

00:00:28 :33 - 00:00:29 :51

Nick Clason | Hybrid Ministry

your hair out? But like we talked

00:00:29 :51 - 00:00:30 :13

Nick Clason | Hybrid Ministry

about in the

00:00:30 :13 - 00:00:30 :40

Nick Clason | Hybrid Ministry

last

00:00:30 :40 - 00:00:41 :39

Nick Clason | Hybrid Ministry

video partying on, he has this concept called inadvertent blindness. And what he's really saying with that is he says, we really only see what we're looking for.

00:00:41 :44 - 00:00:42 :09

Nick Clason | Hybrid Ministry

And so in

00:00:42 :09 - 00:00:42 :34

Nick Clason | Hybrid Ministry

this

00:00:42 :34 - 00:00:42 :58

Nick Clason | Hybrid Ministry

video,

00:00:42 :58 - 00:01:08 :50

Nick Clason | Hybrid Ministry

how do we have clearer and less boring church announcements, ones that are actually going to, incite inspiration and not just one where you're only simply disseminating information? So in this video, what I want to do is I want to share with you the myth about church communications and church announcements. I want to share with you three hacks that will help you have clearer and better and less boring church announcements.

00:01:08 :54 - 00:01:33 :06

Nick Clason | Hybrid Ministry

I'm also going to share with you the ultimate church decision making grid. How do you announce what you announce so that the best and most relevant announcements are the ones that are being said from the stage and from the platform, and from the areas and the channels that you want to be saying them from. And finally, stick around to the very end of the video, because I have for you a bonus hack that may in fact change everything.

00:01:33 :18 - 00:01:38 :50

Nick Clason | Hybrid Ministry

And as always, if you're watching here on YouTube or wherever you're listening in the podcast catcher, there are chapters

00:01:38 :50 - 00:01:56 :40

Nick Clason | Hybrid Ministry

listed down below so that you can jump ahead to the areas of the video that make the most sense to you. Welcome to the Hybrid Ministry Show. So what's the myth? Okay, the myth is this. The myth is that people don't come to your church function, your church thing.

00:01:56 :44 - 00:02:24 :17

Nick Clason | Hybrid Ministry

We assume that they're not coming to the thing because they don't know about the thing. And so therefore, what do we do? We share more information about the thing. Oh, well, it's actually at seven and we're going to have this and we're going to put it in the fellowship hall, like, and we just give them more and more boring details about it, assuming that those boring details about it are going to be what's going to help them overcome their in in the action and misinformation and get them to that event.

00:02:24 :17 - 00:02:41 :17

Nick Clason | Hybrid Ministry

That's not why they're not coming. They're not coming because they don't care about it. They're not coming because they're busy and they have a schedule conflict. They're not coming because your thing is not the most important thing in their life. Sorry. Like, I hate like I'm not trying to be rude, and I'm not trying to say that to you in a way that's demeaning.

00:02:41 :17 - 00:03:16 :35

Nick Clason | Hybrid Ministry

But like, your thing is not as important as you think your thing is. And so the reason why people don't come to church events is not because they're missing information. But as we talked about in the last episode, credit to Brady Shear for this analogy is we got to start thinking more like movie trailers, right? So a movie trailer moves people towards inspiration, and they try to incite curiosity in such a way that when they see that movie trailer, they're like, I have to go and they'll move heaven and earth and they'll find the tickets and they'll find the theater, and they'll get to that event of their own accord.

00:03:16 :39 - 00:03:36 :23

Nick Clason | Hybrid Ministry

Our church events. First of all, we're not able to compete in a lot of times with movie trailers. Like I get it right, but we we result and we, you know, get our church announcements to a spot where we think we just need to share more information. What time, what date. And like those are really boring church announcements.

00:03:36 :23 - 00:03:57 :55

Nick Clason | Hybrid Ministry

And the more information that you share in that church announcement, again, we're assuming the myth is we're assuming they don't have enough information, so we'll just give them more information, when in fact, what you actually need to do is you need to inspire them. You need to move them to action through inspiration, through storytelling, through captivation of their senses and their imagination.

00:03:57 :55 - 00:04:18 :17

Nick Clason | Hybrid Ministry

And you're like, dude, I'm a youth pastor. I'm a church secretary, I'm a senior pastor. I can't do any of that. And like, I get it, these are not skills that we often refine or hone in on our own. They're not d