Episode #14: The "Look" of the Olympics
Update: 2024-08-07
Description
Brian Sinkoff interviews his uncle Mark Favermann, who designed the look of the 1996 Atlanta Olympics, and has been a design consultant for the Boston Red Sox for the past 23 seasons. Mark shares his experience of being selected to design the look of the Atlanta Olympics and the challenges he faced during the process.
He also discusses the importance of the look in creating a unique identity for the Olympics and how it helps to connect all the venues and events. They break down the Paris 2024 Olympics and how the logo connects back to the City.
Mark also talks about the future of the Olympics and the changing ways in which people consume sports content.
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