In episode 14, we chat with Avery Smith, data science expert and owner of DataCareerJumpstart.com, about LinkedIn marketing and building your first info product.

Topics covered

[02:06 ] Avery talks about how he got into data science and why he wasn't initially interested in the field.

[04:35 ] After being thrown into data science, Avery realizes this is what he is interested in.

[04:52 ] Adrian asks Avery about how he made the transition from going into data science to creating info products around it.

[06:19 ] “There’s just better ways to become a data scientist faster..” - Avery on going to school for a masters in data science and how that led him to creating info products.

[07:36 ] “How can you go from a career unrelated to data science to a data science career as fast as you can? That’s kinda my goal.” - Avery

[09:01 ] Adrian asks Avery where he found his initial audience and why they trusted him in the data science space.

[11:01 ] After hearing Avery talk about use of LinkedIn, Adrian responds and remarks on the positive benefits of using this platform for validation.

[14:44 ] Getting likes and comments on LinkedIn is more valuable than other social media platforms simply because it’s for professionals. 

[15:25 ] “I far outperform that metric, and I think it’s because the leads I end up doing are really qualified from LinkedIN.” - Avery

[16:40 ] Adrian asks Avery to talk about what tools he uses on a daily basis to run his business.    

[23:12 ] Avery discusses how he handles certificates and saves money in the process.

[25:40 ] “You have to listen to your customers. And sometimes your customers are gonna give you feedback that you would never do yourself.” - Adrian

[26:59 ] Adrian asks Avery to discuss what he might do differently if he could go back in time and start his business over.

[28:10 ] In hindsight, Avery might build smaller info products that could be sold individually versus building an entire course at once.

[30:10 ] More is not always better.

[31:09 ] “How do I get customers' results, quickly..cause that’s what they want.” - Avery on building info products 

[33:16 ] Smaller is better. Feedback is important. The smaller you ship, the faster you get feedback. 

Links from the show

• Kajabi


• Podia


• Teachable


• Canva


• HypeFury


• Accredible


• Credly


• PyImageSearch

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