Episode 145 – Marketing Culture with guest Abi Willstead: Specsavers' Marketing Excellence lead on a creating winning marketing culture
Description
Episode #145. Marketing Culture is the holistic topic discussed in this episode, the what, how and why your marketing function works day-to-day.
Defining your marketing culture is the key to unlocking not only the fulfilment and motivation of your team but its thinking and work, which often includes your company values, behaviours, beliefs, routines and rituals, philosophy and approach, processes and ways of working, org structure and how your people bring this to life through their skills, behaviours and mindset.
Joining Abby to discuss marketing culture is her guest Abi Willstead, Head of Brand and Marketing Excellence at Specsavers, where she focuses on helping strengthen the brand and empowering their global marketing team to thrive in their roles, supporting brilliant outcomes for customers and increasing the number of lives they can change through better sight and hearing.
In this episode, Abi shares her definition of marketing culture, the 5Cs of Specsavers culture, empowering teams, creating space for innovation, and involving the entire team in defining and evolving the marketing culture
Plus her career highs and lows and advice for marketers of tomorrow.
00:00:00 Welcome and Introduction to 'Marketing Culture'
00:03:44 Key Ingredients of Marketing Culture
00:06:59 Five Cs of Specsavers' Culture
00:08:03 Importance of Psychological Safety
00:10:05 Embedding Values in Daily Work
00:16:11 Continuous Improvement and Learning
00:19:55 Core Skills Driving Specsavers' Marketing Approach
00:24:21 Empowerment in Marketing Culture
00:24:57 Evolving Marketing Practices <
United States
