What does smart leadership look like in a world obsessed with hustle?

In this episode, I sit down with Luis Báez—former Silicon Valley exec turned sales strategist and personal branding powerhouse—for a conversation that’s honest, energizing, and full of practical wisdom. Luis shares the leadership mindset shift that changed everything for him, how he built a sales career rooted in integrity, and why authenticity is still your biggest business advantage.

We talk about what it means to build a brand that sells with soul, how to navigate leadership without losing yourself, and yes—we even bond over our shared love of the em dash.

💡 We Talk About:

• How Luis knew when it was time to leave Google, Uber, LinkedIn, and Tesla

• Why authenticity—not automation—is your edge in an AI-driven world

• The biggest myths about personal branding (and what actually opens doors)

• How Luis helps leaders and founders land high-end clients without grinding

• The 8–12 touch rule: what most people get wrong about sales follow-up

• How I use video (and so does Luis!) to build trust and connection

• What smart leadership really looks like—and why self-awareness is the key

• Our favorite punctuation mark (spoiler: it’s the em dash)

Guest Links

• Learn more about Luis at luisbaez.com

• Check out his LinkedIn Learning course on personalized sales

• Explore his Revenue Recode Method programs

• Follow Luis on LinkedIn: linkedin.com/in/baezluis
  

Brand for Good Links

Email your thoughts about this episode: connect@prosperforpurpose.com

Join the Peerless Brands Facebook community by Prosper for Purpose: https://www.facebook.com/groups/peerlessbrands

Follow me on LinkedIn: https://www.linkedin.com/in/lorraineschuchart/

Follow Lorraine on Instagram: @lorraineschuchart

Follow Prosper for Purpose on Instagram: @prosper4purpose

Additional resources from Prosper for Purpose: https://www.prosperforpurpose.com

Episode Link: https://theprosperproject.libsyn.com/website/episode-146-smart-leadership-and-sales-with-luis-bez

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