Episode 147 | Strategy Meets Storytelling with Deborah McMurray
Description
#147: In this episode of Dance Behind the Screen, Martheya talks with Deborah McMurray, founder and CEO of Content Pilot and a recognized leader in legal strategy, branding, and technology. Deborah shares insights from her work with top law firms, her creative journey as an author, and her service on nonprofit boards—revealing how strategy, storytelling, and innovation connect across industries and the arts. (49:00 )
00:00 Deborah McMurray
00:45 Introduction and Guest Welcome
03:09 Background and Career Journey
06:06 Marketing and PR Strategies for Artists
08:14 Importance of Clear Messaging
12:08 Emotional Connection in Digital Communication
17:41 Technology and Tools for Storytelling
18:55 Effective Use of Video in Marketing
24:18 The Power of Video in Legal Newsletters
25:39 Board Memberships and Roles
28:27 Insights on Nonprofit Board Recruitment
34:28 Strategic Planning for Nonprofits
38:46 Social Media Strategies for Nonprofits
43:12 FLASH 4
47:19 Conclusion and Staying Connected
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This Season of Dance Behind the Screen Podcast is powered in part by TACA and Moody Fund for the Arts.
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