What drives a person to transform their life from rock bottom to running a successful business? Meet Val, the founder of For My Family brand, whose story of redemption, purpose, and entrepreneurial spirit captures the essence of Hawaii resilience.

Val pulls no punches discussing his former life of addiction—mixing fentanyl and other substances until his body literally broke out in hives from toxicity. His pivotal moment came after an overdose that finally forced him to confront the pain he was causing his loved ones. "When a person goes through addiction, we don't only go through it, we put our whole family through it," Val explains with raw honesty. With the help of his boxing coach, he fought through three grueling months of withdrawal to reclaim his life.

What emerged from this dark period wasn't just recovery but revelation. Val recognized that the same determination addicts use to "find a way to get high even when we don't have money" could be redirected toward achieving positive goals. This insight became the foundation of his brand, For My Family, which has grown from a personal mantra into a movement with nearly 200 product releases over five years. His innovative mobile store—Hawaii's first clothing bus complete with AC, Wi-Fi, and retail displays—has brought his message directly to communities across the islands.

The brand isn't merely about apparel; it's about purpose. Whether creating high-visibility workwear for construction workers or designing matching outfits for parents and keiki, each piece carries the reminder of why we push through difficult days—for those who depend on us. "A tough guy isn't one with a gun or knife," Val asserts. "A tough guy is getting up every morning and doing whatever they got to do for their family."

Ready to be inspired by someone who truly understands the fight? Listen to Val's full story and discover how focusing on your "why" can transform not just your life, but create a legacy that impacts an entire community. Follow @FMF_brand on Instagram and visit www.fmfbrandhi.com to connect with this movement that's redefining what it means to live with purpose.