The “done-for-you” social media strategy is dead in 2025—and it might be quietly hurting your ministry. HubSpot’s latest report says real impact comes from micro-connections over time, not cookie-cutter content. If you want to win on social this summer without burning out, show up with authenticity, stay consistent, and use tools that amplify your voice—not replace it.

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SHOW NOTES

Shownotes & Transcripts

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//HubSpot x Masters in Marketing - 2025 Global Social Media Trends Report

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🕰️TIMECODES

00:00 Tomatoes & Youth Ministry?

00:46 Social Fluency & Micro-Connections

01:50 Social Fluency Real Time Example

02:14 Do All "Done For You" Products Suck?

03:06 Social Media for Busy Youth Pastors in 2025

05:27 Your Custom Summer Social Media Plan

07:00 Micro Connections - Consistency over Perfection

07:58 Social Media without the Burnout

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TRANSCRIPT

00:00:00 :10 - 00:00:24 :24

Nick Clason | Hybrid Ministry

Buying a tomato is now an existential crisis. I was reading the recent Global Social Media Trends report put out by HubSpot. Link to that down below in the show notes if you're interested. What does that have to do with you and your youth ministry? It actually has a lot to do with you in your youth ministry, because today we're going to talk about social fluency.

00:00:24 :25 - 00:00:50 :01

Nick Clason | Hybrid Ministry

What is it? Why does it matter now more than ever, and how churches who are ignoring this are being left behind? Plus, I'm going to show you how you can win at that social media fluency through social media this summer. Even when you're slammed with VBS camps and mission trips. Welcome to the Hybrid Ministry. Why is buying a tomato an existential crisis?

00:00:50 :01 - 00:01:14 :07

Nick Clason | Hybrid Ministry

Because there are so many decisions to make. It used to be easy. You wanted a tomato. You walk to the grocery store, you bought the tomato. Now there are so many options. Amy Marino from HubSpot nailed it. She says social fluency is what drives results. This isn't about having the slickest reals or trendiest memes. It's about mastering a thing called micro Connections.

00:01:14 :07 - 00:01:35 :11

Nick Clason | Hybrid Ministry

We're going to dive into that a little bit later, but HubSpot says that every buyer's journey is made up of small connections over time. And I get it. You're thinking like, well, I'm not selling anything. And in a way, absolutely you are not. But in a way, absolutely you are. That does apply directly to you, your church and your ministry.

00:01:35 :11 - 00:02:02 :18

Nick Clason | Hybrid Ministry

And so students and parents aren't checking your Instagram once and then deciding whether or not they're coming to your church or not. It's made up. This social fluency thing is made up of touch points and consistency and relevance. Okay, like for example, let's break this down. A parent sees your Bible verse post on your Instagram. Then later on that week they see your Wednesday night youth ministry recap and then a post from their kid.

00:02:02 :18 - 00:02:32 :23

Nick Clason | Hybrid Ministry

You see, that's trust built one scroll, one block at a time. That's what social fluency is. And so whether you're in the market for a tomato or a youth ministry, here's the kicker. These church ministry platforms and products that are, branded as done for you, they suck. Is that harsh? Well, maybe, but here's why. And I'm going to be honest with you, because I believe that it removes you, the youth pastor, from the equation.

00:02:32 :26 - 00:02:58 :21

Nick Clason | Hybrid Ministry

You are the connection. You are the relationship. And so when every single post looks the same, when every single post looks generic, when every post is downloaded in such a way that any youth ministry in the country in the world can use that product. It doesn't pack the punch that you want it to do. It doesn't build social fluency and you miss the nuances of your community.

00:02:58 :22 - 00:03:21 :05

Nick Clason | Hybrid Ministry

You know, I talked about it several episodes ago. I said, stop posting video announcements if you're here on YouTube, it's linked up at the top of the screen. But social is no longer about those slick ads. It's about being present and authentic, and it's about being human. But wait, you're busy. You have VBS this week. You have summer camp the week after that, and then you're taking a mission trip in the middle of the summer.

00:03:21 :08 - 00:03:47 :21

Nick Clason | Hybrid Ministry

I get it. Trust me, I'm a 15 year youth ministry veteran. Also trying to lean in to social media and hybrid ministry. In addition to that, on the weekly basis, you're leading games, you're preaching, you're planning summer trips. That is why I have built for you and for all youth ministries this summer. Social media kit. It is a 50% done for you like I was talking about, but it also has custom for you.

00:03:47 :21 - 00:04:16 :19

Nick Clason | Hybrid Ministry

So in the done for you category I have Bible verse reels. I have emoji phrase guesses, I have spiritual practice videos and I have what to do when you're facing blank carousel Bible based posts. I also have a full posting strategy that I recommend, and if you don't want to follow mine, then you can build your own. But then beyond that, then this is where I really believe it is the next level sort of pack because it's 50% custom done for you.

00:04:16 :20 - 00:04:35 :25

Nick Clason | Hybrid Ministry

So I have devotionals where I'm telling you what to do, how to how to recap your most recent sermon. But if you don't have any ideas, I just give you a devotional script, read it, memorize it, go direct to camera and you are off to the races. I have interview style man on the street style questions with included graphics.

00:04:35 :25 - 00:04:54 :05

Nick Clason | Hybrid Ministry

So all you have to do is capture, put together and then overlay with the graphics that I have provided. I have transition hook style videos and I've included the first half of the videos. I've found them for you. All you have to do is shoot yourself, your leaders, your students, your pastor, whoever at the end of the video and invite someone to youth or to whatever event.

00:04:54 :05 - 00:05:19 :23

Nick Clason | Hybrid Ministry

And then finally I have Bible trivia where I have included