In this IHS we speak with Myles O’Meally, multi-faceted creative and founder of product creation studio, Areté. Hailing from Birmingham, Myles has a very interesting background in sport and product, a former semi-pro tennis player before pivoting and working for Nike as a footwear developer in The Netherlands and Vietnam.

Myles is a driven, calm, well-mannered individual who speaks openly about his career path and how he came to start his own company which now handles the product creation for footwear of fashion giants such as Raf Simons, Alexander Queen, A Cold Wall and Daily Paper.

• Weekly What Made You Smile segment - sharing the positive vibes of the week just gone (03:11 ) 
• Myles speaks on how he landed on the name of his company, Areté which means fulfilment of purpose (12:15 )
• Myles discusses how playing tennis as youngster helped developed his mindset and competitive edge (17:22 )
• The entrepreneur talks about landing a job at Nike back in 2013 and Amsterdam, meeting friends who would later be responsible for elite fashion brands (31:34 )
• After some years in Dam, Myles once again packed his bags for a new adventure, working in Vietnam (46:02 )
• After working on projects such as Virgil Abloh’s ‘The 10’ product range, Myles sheds light on how he left Nike and ventured out on his own with Areté (61:24 )

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