Episode 168: The #1 Lead Magnet Every Property Manager Needs (We've Tested Them All)

Update: 2025-11-03

Description

In the second episode of our marketing series, Spencer Sutton reflects on how to encourage leads to move down your marketing funnel so you can net more clients.

You'll learn:

The best lead magnets in property management
How to leverage email sequencing to convert more leads
Why the fortune is in your follow up
The difference between a marketing-qualified lead and a sales-qualified lead

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Connect with Matt, Spencer, and Gray at Evernest: Evernest.co

Link: Connect with Evernest

Link: Evernest YouTube Channel (@ThreeHundredToThreeThousand) (Watch this episode and more!)

Visit the Podcast Website: Evernest.co/podcasts

Email the Show: podcast@evernest.co

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Production House: Flint Stone Media

Comments

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Episode 163: Here's How Leaders Retain Top Talent

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Episode 162: From Investor to Institution: Level Up Your Property Management Business Today

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Episode 160: Can AI Replace Property Managers? (Bryan Jenkins)

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Episode 159: How This PM Company Keeps Churn Low (Scott Hallberg & Jeremy Tallman)

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Episode 158: The Six Brutal Truths of Growing Your Property Management Business

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Episode 157: The Hidden Cost of Maintenance (Every Property Manager MUST Know)

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Episode 156: Churn, Profit Margins, & Exit Plans: What Every PM Owner Needs to Know | Brad Johnson

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Episode 155: We've Bought 30+ Property Management Companies... Here's What We Learned

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Episode 154: Here's Where Property Management Companies Lose Money... Watch Out! (Brad Johnson)

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Episode 153: Losing It All in 2008: How He Turned a Failing Business into 470 Doors | Todd Ried

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Episode 152: What Happens If Your Bank Fails Today? (PM Owners Need To Know THIS) | Marshall Fulton

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Episode 151: Why this PM Owner Has a 4.8-Star Rating with 1,000 Doors (Trent Ratliff)

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Episode 168: The #1 Lead Magnet Every Property Manager Needs (We've Tested Them All)

Matthew Whitaker and Spencer Sutton

#box-pro-ellipsis-176373320845252{-webkit-line-clamp:2;}Episode 168: The #1 Lead Magnet Every Property Manager Needs (We've Tested Them All)

Episode 168: The #1 Lead Magnet Every Property Manager Needs (We've Tested Them All)

Matthew Whitaker and Spencer Sutton

Episode 168: The #1 Lead Magnet Every Property Manager Needs (We've Tested Them All)