Episode 17: Behind the Bet: A Look into the 'Don’t Regret the Bet' Campaign with King Media
Description
Join us for this insightful episode of Double Down Michigan as we sit down with Coleen King, President & Founder of King Media, and Laurie DeYoung, Vice President, to learn more about MGCB's award-winning "Don’t Regret the Bet" integrated marketing campaign. Discover the innovative strategies and key messages behind this campaign aimed at promoting responsible gambling practices. Coleen and Laurie share their roles at King Media, the channels and platforms used to reach their target audience, and how they track and measure the campaign's success. We'll also explore the campaign's future developments and provide listeners with valuable resources for those experiencing gambling-related issues. Don't miss this engaging conversation on making a positive impact through responsible marketing.
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