Episode 170 - Sun, Sand & Santa's Storyteller: A Holiday Chat & Storybook Reading with Chanda Bell, the Co-Founder and Co-CEO of The Lumistella Company, creators of The Elf on the Shelf®
Update: 2025-12-02
Description
As the holiday season approaches, The Elf on the Shelf® returns to the sunny shores of Beaches Resorts for its third annual celebration—marking another magical year as the Official Caribbean Vacation of The Elf on the Shelf. In today’s episode, we’re joined by a very special guest: Chanda Bell, Co-Founder, Co-CEO, and Chief Marketing Officer of The Lumistella Company. As Lumistella celebrates 20 years of The Elf on the Shelf tradition, Chanda – also known as Santa’s chief storyteller – shares the heartwarming origin story of a brand that began with her own childhood holiday memories, along with insights into this merry partnership with Beaches Resorts. Plus, don’t miss an exclusive preview reading from Chanda herself of her newest book release: The Elf on the Shelf Santaverse: The Rise of Nicholas the Noble.
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