On this episode Brian Berneman talks with Kate Hall (Ethically Kate) once again after being the first guest of the podcast.

Key Takeaways

• Kate Hall (Ethically Kate) has evolved from Instagram influencer to sustainability educator, author, and public speaker
• Sustainability messaging should balance seriousness with accessibility, fun, and hope to inspire action
• Diversifying income streams and maintaining offline connections are crucial for influencers' long-term sustainability
• Starting small with conversations and composting can kickstart a more sustainable lifestyle

Topics

Kate's Evolution as "Ethically Kate":

• Started sharing on Instagram ~8 years ago out of passion for learning about sustainability
• Now a full-time sustainability educator, writer, public speaker, and author
• Wrote book "Better Bolder Different" during 2021 lockdown
• Focuses on inspiring individuals to live more sustainably in accessible ways

Balancing Seriousness and Accessibility in Sustainability Messaging:

• Uses fun, playful approach to make sustainability more engaging
• Aims to inspire hope and positive action rather than paralysis
• Emphasizes personal benefits of sustainable living beyond environmental impact
• Recently sharing more about personal challenges to be authentic and relatable

Sustainable Influencing and Business Strategies:

• Diversified income streams beyond Instagram (speaking, writing, Patreon)
• Maintains offline life and connections larger than online presence
• Targets mainstream audiences and corporate settings for greater impact
• Adapts messaging and platforms as sustainability landscape evolves

Starting a Sustainability Journey:

• Have intentional conversations about everyday habits, especially with older generations
• Learn through podcasts, documentaries before making purchases
• Start composting as an accessible entry point with multiple benefits

For more about Kate find her on Instagram and https://ethicallykate.com/.

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