Episode 2: The Pros of Content – Using New Media to Attract New Customers
Update: 2025-03-05
Description
The latest episode of The Fueling Station podcast, hosted live at WPMA EXPO 2025 by Ed Kammerer and Jonathan Stong – aka the “Pod-troleum Guys” – featured a visit from Darren Wight, Executive VP of Client Success for DeanHouston+, OPW’s marketing-communications partner. Darren touched on how the development of content and marketing programs for petroleum-equipment manufacturers remains important in building a loyal and educated customer base, but highlighted how the growth of new media – YouTube, TikTok, Facebook, LinkedIn, etc. – is prompting manufacturers to take a fresh look at their marketing programs as younger social-media savvy people enter the petroleum industry.
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