Episode 20 - Why Digital Marketing is a marathon, not a sprint (and how to win)
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Okay on to the show...
Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim the Chief Rain Maker at Big Head Digital Media and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Chief Web Geek at Big Head Digital Media.
We have a great episode for you today!
“Why Digital Marketing is a marathon, not a sprint (and how to win)”
1. The reputation factor
- getting leads requires a certain amount of social proof that will come with time. People want to research.
2. There is a lot of testing involved.
- any campaign requires testing before definitive results can be determined. RARELY are results gotten right out of the gate.
3. People will watch from a distance if it’s not an emergency
- this is why hot/cold is so damaging.
This week we’re doing our favorite Internet finds:
Shawn: Wondershare Filmora
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