Episode 205: How to Turn Your FAQ Page Into a Lead-Generating Machine with AI
Update: 2025-10-23
Description
When’s the last time you read a nonprofit’s FAQ page? Most people skip them — and most FAQs are boring, jargony, and transactional. But your FAQ page doesn’t have to be a dead end.
In this episode of The Million Dollar Nonprofit, Tom Kelly shows how to turn FAQs into a list-building and donation-generating machine.
Using AI and the Clarify. Connect. Convert. framework, you’ll learn how to rewrite your FAQs in a warm, human tone, add emotional impact stories, and include CTAs that guide visitors to subscribe, volunteer, or give. Stop treating your FAQ like a filing cabinet, and start treating it like a welcome mat.
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