Episode 208: The Smart Way to Measure Influencer Impact and Maximize Donations
Update: 2025-10-30
Description
Let’s be honest — most nonprofits have no idea which influencers actually drive donations. They just hope it’s working. But with AI-powered UTM logic, you can finally track every click, conversion, and dollar — automatically.
In this episode of The Million Dollar Nonprofit, Tom Kelly breaks down how to use AI tools and tracking links to know exactly which posts and partners are pulling their weight. You’ll learn how to:
✅ Build unique UTM links for every influencer (in seconds using ChatGPT)
✅ Analyze campaign results with AI to see who truly converts
✅ Use that data to refine, scale, and triple your results
No more vanity metrics, no more guessing — just smart systems that make your influencer strategy unstoppable.
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