Episode 47: Build marketing and PR programs rather than merely executing campaigns

Episode 48: Financial analysts say marketing is an investment, not a cost

Episode 45: Study finds B2B marketing is more reliant on gated content

Episode 46: Why Semrush acquiring Third Door Media is rock star content marketing play

Episode 44: A close look at the media monitoring section of Edelman’s report on generative AI for PR, marketing and comms

Episode 42: CX and churn: marketing's struggle to make 10 different channels feel like a single experience

Episode 43: 3 credible benchmarks for planning B2B marketing budgets in 2025

Episode 41: Behavioral science tips for getting the sales team to use content marketing makes

Episode 40: PR Tech Sum No. 58: Generative AI inches along in public relations

Episode 38: Most B2B marketing and PR professionals are not in direct contact with their customers

Episode 39: Solid advice for for building customer references in B2B tech

Episode 37: Audience identification is always the first step for all marketing and communications

Episode 35: 7 B2B marketing ideas that people in the trenches say are working in right now

Episode 36: The false consensus effect: You are NOT your target audience

Episode 34: 10 personal ‘decisions drivers’ that individuals on B2B procurement teams consider

Episode 32: Influencers that turn off social media comments aren’t very influential, finds study

Episode 33: After you earn news coverage, you should do these 12 things with your placement

Episode 31: Is shrinkflation a thing in B2B SaaS? Maybe.

Episode 29: How do marketing budget cuts affect the sales cycle?

Episode 30: The marketing person you replaced was probably a hot mess