What is the best way to get information to farmers? According to Jolanda Jansen, you should leave out the facts and you shouldn’t tell them what to do. Instead, ask questions. 

In the 21st episode, and season 2 premier of The Extensionists, co-hosts Jay Whetter and Toban Dyck sit down with Jolanda, a communications consultant and co-owner of St Anna Advies, to talk about her work. She delves into why you should start by asking a question and how you can take your conversations from an eight to a nine.

Jolanda shares what she has learned about communications from her days as a ski instructor in Switzerland and why there are deeper emotions tied to the choices we make. 

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The Extensionists - Conversations with Great Thinkers in Agriculture is a Burr Forest Group production with new episodes airing every other week on Tuesdays. Hosts Toban Dyck and Jay Whetter have in-depth conversations with industry experts, researchers, innovators, and farmers about the latest developments in agriculture and their implications. With a focus on making complex agricultural topics accessible and engaging, The Extensionists bridges the gap between research and farming by connecting the agricultural community to great ideas and thinkers.

The Extensionists is produced and edited by Abby Wall, coordinated by Ashley Robinson, and designed by Michelle Houlden.