DiscoverMarketing on TapEpisode 22: Loyalty Programs, Business Pivots, and Craft Beer Marketing
Episode 22: Loyalty Programs, Business Pivots, and Craft Beer Marketing

Episode 22: Loyalty Programs, Business Pivots, and Craft Beer Marketing

Update: 2018-12-12
Share

Description

When Lululemon announced they had launched a loyalty program, they became the latest brand to shift focus from their core business to take a new direction. As the likes of Staples and Apple have shown, this services-over-product approach can be key to moving forward and adapting to the new behaviours of today's consumers. In this week's episode of Marketing on Tap, we look at how brands are pivoting away from what first made them successful, and whether this model can be used in other industries. Settle back and enjoy this week’s topic, brought to you in the usual unscripted manner that you’ve come to expect when Sam and Danny take the mic.


Read the transcript

Comments 
Download from Google Play
Download from App Store
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

Episode 22: Loyalty Programs, Business Pivots, and Craft Beer Marketing

Episode 22: Loyalty Programs, Business Pivots, and Craft Beer Marketing

Sensei Marketing