Listening back to this episode for the edit, I realised that we really didn’t come up with a great answer for this question. We get a bit wishy washy, I say ‘umm’ a lot, and we get a little into the weeds.

But that’s because it’s about ethics, and ethics is a bit murky and umm-inducing. As if we copywriters didn’t have enough to worry about, we now have some ethical minefields. Don’t use AI, and you might fall behind your competitors. Use AI and be hoisted by your own petard, or tarred and feathered, or some other kind of medieval punishment.

Ultimately, the only thing you can do is trust your ‘ick’.

We also give a shout out to a very important listener, and offer up some TOTALLY FREE LINKEDIN CONTENT.

That might be overselling it, but I’ll let you be the judge (you’ll have to listen to the episode to make that call).Please keep sending us your AI-related questions, or even just…any question at all, really. Copywriting, life advice, complaints (it’s been a while since we had any hate mail).

Enjoy.

H

Get full access to BRAVE NEW WORD at www.bravenewwordpodcast.com/subscribe