Episode 24: Joel Klettke, a leading copywriting expert, on how he helped his client realize an additional $165,000 in revenue with just 15 minutes of work
Description
Power Quote: “Copy is not written. Copy is assembled.” – Eugene Schwartz
Personal Story and Lessons: It's tempting to stop at a single data point instead dig, empathize and get to know the people behind the metrics. That's where the real insight lies! Joel goes behind the scenes of how he helped an online business in UK realize additional $165,000 in revenue with less than 15 minutes of copywriting work.
Closing Takeaway: 90% of copywriting has nothing to do with writing. It's about researching, listening, doing what it takes to empathize with your customer.
Follow us on LinkedIn: https://www.linkedin.com/company/winningcombo/
Follow us on Facebook: https://www.facebook.com/The-Winning-Combo-105826354160436/
Follow us on Twitter: https://twitter.com/ComboPodcast
United States
