Charles Internicola and Nick Powills talk about task items franchisors should work on in Q2 of 2021.

Leads take time to mature. While, on occasion, single events can create impactful moments, most of your successes, especially in franchising, will come from steady Eddie execution.

So, now that we are in the second quarter of 2021, the activities you do in these three months will have tremendous impact in end of year results. A few things to consider:

1. If you're behind in franchise sales, increase spend. 

It may feel uncomfortable when you are not rockin’ the deals, but, if you don’t increase spend, you very well could be in the exact same place at the end of the year.

2. Reconsider/reconfigure your goals. 

When knockin’ back some drinks around New Years, we create these crazy goals. But, then, we don’t look at the indicators. Now, for some, you are probably crushing the goals you set out, but for others, if you are playing from behind, pivot and adjust.

3. Ask franchisees for help. They are walking in the same brand shoes as you. Lean on them, too. It will make them feel like partners, and they just may have some good ideas.

Make sure you are aligned as a team on what needs to be done this quarter. Assign tasks, measure, hold accountable. Make sure your team is aligned with your brand goals. And, don’t be afraid to share your personal goals, too.

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