DiscoverCustomer Insight Leader podcastEpisode 25 - Firas Khnaisser (Standard Life Aberdeen)
Episode 25 - Firas Khnaisser (Standard Life Aberdeen)

Episode 25 - Firas Khnaisser (Standard Life Aberdeen)

Update: 2020-10-27
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In episode 25 we travel to Scotland for my conversation with Firas Khnaisser. He is Head of Decisioning for Standard Life Aberdeen & Chair of DMA Scotland. In this interview, we explore his career history (starting in a Dubai DM agency) and how he was challenged to not be afraid of data. From there we confront the limiting belief that you can't effectively lead data teams without a data background. We also explore the reality of 'Decisioning' work & the difference that the DMA still makes as a force for change today. Finally, we explore the benefit of being different & being yourself, with an encouragement to listen to Firas' other passion, his music. My thanks to Firas for being so open.

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Episode 25 - Firas Khnaisser (Standard Life Aberdeen)

Episode 25 - Firas Khnaisser (Standard Life Aberdeen)

Paul Laughlin