DiscoverChannelWaves by StructuredEpisode 28 - Reagan Wilson and Matt Crane
Episode 28 - Reagan Wilson and Matt Crane

Episode 28 - Reagan Wilson and Matt Crane

Update: 2025-04-09
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What happens when AI hype meets the hard realities of channel marketing? In this episode of ChannelWaves, host Steven Kellam sits down with Raegan Wilson of Spur Reply and Matt Crane of Salesforce to unpack the biggest AI takeaways from the past 18 months. But this isn’t just about theory—they dive into what’s actually working in the field, where AI is falling short, and how forward-thinking leaders are turning lessons into leverage. If you're navigating the evolving intersection of AI and partner strategy, this episode is your playbook.

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Episode 28 - Reagan Wilson and Matt Crane

Episode 28 - Reagan Wilson and Matt Crane

Steven Kellam