Brent and Marc sit down with Mitchell Wein, the President of Marathon Watch Company, a proudly Canadian brand known for producing highly durable watches for militaries worldwide, as well as for civilian collectors. This episode is a bit lengthy, but trust me, by the end, you’ll wish it were even longer. What an amazing gentleman!

You can find Marathon Watches here: https://www.marathonwatch.com/

And the T2C Discord community can be found here: https://discord.gg/3pfhUFPYFD

00:12 – Introduction

00:43 – Wrist Checks

08:47 – Mitchell’s Bio

13:57 – Wisdom through the generations

18:00 – Selling to civilians, what started it

31:06 – Is Marathon still mostly government procurement?

35:17 – Pivotal moments or breakthroughs

41:45 – What would Grandpa Wein think of Marathon today?

46:22 – Being a good human, great advice from Mitchell

50:30 – What about them dressy vintage Marathons?

59:54 – How varying currencies can erode margins

1:03:36 – Old car jokes

1:05:26 – Playing the long game

1:15:12 – About winning the U.S. Best Value Bronze Medal

1:21:17 – Raiding Mitch’s drawers part One

1:25:44 – Continuous improvements, even those you don’t see

1:33:16 – Why traditional watches are still needed in modern warfare

1:36:17 – Material or tech restraints for government contracts

1:37:17 – The Jeep collab, where, what, when, how?

1:40:34 – What else does Marathon make?

1:45:39 – Raiding Mitch’s drawers part Deux

1:53:02 – Interacting with civilian collectors

1:55:16 – Special word from Milspec “Watch” Group

1:57:16 – Thank yous and Goodbyes

1:57:55 – T2C OUT!