Episode 30 - The Donor's Journey From Stranger to Committed Donor
Description
Hosted by nonprofit coaches Tim Needham and Mary Valloni, each episode of the Start and Grow Your Nonprofit Podcast is designed to bring together nonprofit entrepreneurs who have successfully built impactful organizations from the ground up. Join us as we dive into their journeys, share their insights, and learn how to start and grow a strong, sustainable nonprofit that transforms lives, communities, and the world.
In this episode, Mary takes a deep dive into the Donor’s Journey—the step-by-step process that transforms a stranger into a loyal, committed donor. Understanding this journey is key to building meaningful donor relationships that lead to sustained support and advocacy for your cause. Mary walks us through each stage of the journey, offering actionable strategies for every step.
We'll explore the following stages:
- Know: How to increase visibility and create strong first impressions.
- Like: Using storytelling to connect emotionally with potential donors.
- Trust: Building credibility through transparency, testimonials, and consistent results.
- Try: Offering low-risk ways for donors to engage with your mission.
- Give: Celebrating first-time gifts and making donors feel valued.
- Repeat: Encouraging ongoing support through gratitude and engagement.
- Refer: Turning donors into advocates who spread the word about your mission.
To purchase a copy of Mary's book, Fully Funded: The Christian Missionary's 7-Step Guide to Raising Support and Growing Your Donor Base in Today's Modern World, visit Amazon.
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Have a question for our coaches? Visit our podcast page.
For more information about Nonprofit Academy, visit http://startandgrowyournonprofit.com/.
To contact Tim, email tim@startandgrowyournonprofit.com.
To contact Mary, email mary@startandgrowyournonprofit.com.