Hey everyone, this is Russell Brunson and welcome to Marketing In Your Car. Alright everybody, so today I’ve actually got a Go Pro on me as well. We’re thinking about starting a behind the scenes reality TV show, showing the behind the scenes reality TV show. That’s what Funnel Hacker TV is going to be. So I’m filming a whole bunch of stuff today, and I found a really cool dude and we’re going to see if he can turn this into a cool daily video thing, showing behind the scenes and if we can, that’d be awesome. And if it doesn’t work out then this might be one episode thing. So I’m excited for it.

But I’m heading to the office today. A couple of cool things, first off, I may have ordered my own life size Batman suit. It was custom fitted and it may have showed up on Saturday and I may be trying it on today for the first time. I’m so excited. Those of you guys who are JV partners, you will see this on the Expert Secrets JV page because we’re going to be giving away a bunch of these super hero outfits, which is going to be really fun. Batman is one of the ones, and it’s the one I really wanted, so I got it. And I’m really excited about that.

I wanted to talk to you guys about something today, because it’s kind of interesting. This morning I was getting ready and listening to a bunch of podcasts and there was this one podcast that I like, and on there the episode was talking about my favorite marketing book. I was like, “Oh please, please, let my book be one there. Please, please.” They started going through their top ten marketing books and they went through and about half way through they said, the guy who is one of the hosts said, “My next book is called Dotcom Secrets, by Russell Brunson.” I was like, “YES!” so excited.

He started talking about how cool it is, the sales funnels and stuff and then he said something that I was just like, “ahh..” he said, “You know some of the stuff Russell teaches in the book is kind of aggressive, and if you don’t like those things, you can kind of tailor it for your own needs.” I kind of stopped for a second, I was like, aggressive? Are you kidding me? Oh crap. My camera just tipped over while I was driving.

But I was like, aggressive? And I was thinking, I hate that people think that what I do is aggressive. Not that I hate that they think that it’s aggressive, I hate that they think that being aggressive is bad, that’s a better way to put it. Because I was like if you, and this comes from Jay Abraham, I first heard it from him. Actually I think Matt Bacak was the first person I heard say it, but he was quoting Jay Abraham. It was basically saying that if you believe in the product or service you are selling, then you have a moral obligation to do everything in your power to get it into the hands of your customers.

I don’t know about you, but I feel that. I feel like I have a moral obligation and I try to serve people and teach people and train people who also, they’re not just trying to get rich quick on the internet, but they feel like they have a moral obligation to their audience. They’ve created some product or service or thing that they feel can change the world and when you have that, you need to be aggressive about it. Otherwise people are going to miss it. For me, I’m just like I want people missing out on all this stuff I’m sharing between Expert Secrets, Dotcom Secrets, with Clickfunnels and all that kind of stuff. I don’t want them missing it because they’re like, “Oh you sound kind of excited, but you don’t really push me over the edge.” I want to push people over the edge because I believe in it that much.

I was thinking back about my life at different eras, for things that I really believed in. And one of them, a lot of you guys know I’m a Mormon, and I went on a two year mission. I was in New Jersey, Cherry Hill New Jersey, in Morristown, Camden, all over the southern two-thirds of New Jersey. I was out there every single day knocking on doors.  I’ve had people in the past be like, “Why did you do that? Why did you push your religion on people?” I’m like, are you kidding? First off, I wasn’t pushing my religion on anyone. I was trying to share something I really, really believe in. Second off, I’m being aggressive because I believe it matters. I believe in what my message is so much that I’m willing to go out there and knock on doors, I didn’t get a penny. In fact, I paid my own way because I believe it so much.

It’s the same thing with this business. I believe in what we do so much that I’m going to be aggressive about it. I just want all of you guys that if you feel weird about being aggressive and marketing aggressively and trying to sell your product, it means you don’t believe in it enough. That’s the only logical thing that I can say. For some reason you don’t believe in your message. You need to believe in your message so much that you would literally go out and knock on doors, without getting paid a penny to go and share this with people, because that’s how much you believe in it. When you believe in your message that much, then everything else will take care of itself. You will go out there, share, talk and you’re not going to be embarrassed to go and make a video or talk about it, or do a podcast, or interview someone, or drive traffic, or lose money, risking to try and do this thing. It’s not going to matter because you’re going to care so much about your message, that all those other things just fall apart.

So I would argue that if you’re struggling in your business right now, it’s because you don’t believe in your message enough. Because you don’t believe in your message enough, you’re not being aggressive enough to share it and get people. I literally want to get people when they walk by and grab them and say, “Dude, there is a better way.”

It’s funny, people ask me, I got a lot of people who just like, “I can’t believe that you talk about your competitors like ConfusionSoft and Lowkey Pages. I can’t believe you call them out and say their names.” And I’m like, “Honestly, as an entrepreneur, I’ve used those tools in the past. It was expensive, frustrating, hard to get. I feel for those people and I want to save them from these things that are keeping them from the success they deserve.” That’s how passionate I am about, I’m not afraid to call people out because I’m like, “Look, if you’re over here, you’re going to spend twice as much money, take ten times longer, and you’re probably not going to be as successful. Where if you come with us to what we’re trying to share with you, do you understand what the difference….”

That’s how much I believe in what I’m trying to share. And until you believe that much in what you’re sharing, I think you’re going to struggle. In fact, it’s interesting, this is back probably 7 or 8 years ago. Before I knew what message I was trying to figure it out. I was selling different things, I was trying stuff. I remember, I had different programs I created. Some I was insanely passionate about. Some of you guys remember Microcontinuity, I was nuts, passionate about that. And you could hear it, and the sales were amazing because of it. I couldn’t stop talking about it. That was my life.

And then I had other products that didn’t do as well, and I remember one of my friends, Garrett Pearson, I don’t know if Garrett even remembers this or not. I can’t remember where we had this conversation but it was during the middle of some other launch after Microcontinuity and he asked, “how are sales doing?” and I was like, “They’re doing alright.” And he’s like, “I can tell.” And I’m like, “What do you mean, I can tell?” and he’s like, “I can just tell by the passion in your emails about how excited you are and I know that…” and I don’t remember the rest of what he said, but I remember him saying that. He could tell by the sound of my emails how excited I was.

And that’s how he was guessing how much sales were coming. And I was like, isn’t that weird. I’m writing an email. You can’t hear my voice, you can’t sense anything, but just when I’m really believing in something, the way I speak about it and to it, is different.  Enough that Garrett reading an email on the other side could tell how passionate I was. And obviously, a lot of other pe